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2024

iPhone Upgrade

Campaign to get users to buy iPhone 15

Advertising

Art Direction

Client   / 

Singtel

For the iPhone 15 "Unlock Hero Moments" campaign, I merged Singtel's "Hello Possibilities" brand guide with Apple's visually appealing iPhone brand guide. The goal was to encourage users to upgrade to the iPhone 15 by showcasing its superior features through great moments. The campaign seamlessly integrated both brands, creating a cohesive and engaging visual experience.

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