Offline to Online Store Openings

Tasked with creating a compelling brand experience for FairPrice Finest's store opening at Seng Kang Grand Mall. The primary goal was to showcase the innovative concept of a cashier-less grocery store, enabling customers to check out with ease using their mobile device. My role involved developing a range of assets, from offline to online, to ensure a seamless and immersive shopping journey - a dynamic project that emphasized convenience and modernity.