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2022

With Love, From Singapore

Campaign Promoting Local Produce

Advertising

Branding & Identity

Print & Collateral

Art Direction

Client   / 

FairPrice

Designed a headboard to showcase Singapore's local produce sold at FairPrice, inspired by the shape of Singapore itself. The design features a woman, the face of FairPrice, surrounded by iconic Singaporean landscapes, food, and fresh groceries. This promotional asset will be used both online and in stores to promote local grocery produce.

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